Senior Marketing Manager – Real Estate (10+ yrs)

About the role

EgyCham is seeking a Senior Marketing Manager to lead paid‑media initiatives for a client in the real‑estate sector. The role focuses on planning, launching, and optimizing campaigns across major platforms while driving growth through data‑backed decisions.

Key responsibilities

• Plan, launch, and continuously optimize paid campaigns on Meta, Google, and TikTok.
• Identify high‑performing messaging and creative assets, scaling what delivers results.
• Establish a systematic testing framework for ads, content, and campaign variations.
• Collaborate with designers and content creators to produce high‑impact marketing assets.
• Directly create or guide the production of ad copy, short‑form videos, and other creative formats as needed.
• Explore new growth channels and pinpoint scalable opportunities.

Required profile

• Bachelor’s degree in Business Administration or a related field.
• 10–15 years of overall marketing experience, including at least 2 years in real‑estate.
• Hands‑on expertise in content‑driven growth and high‑performing ad creative production.
• Proven ability to brief, produce, or directly create social‑media and paid‑campaign content.
• Strong project‑management capabilities to handle multiple campaigns simultaneously.
• Excellent problem‑solving skills and meticulous attention to detail.

Required skills

• Meta Ads platform
• Google Ads platform
• TikTok Ads platform
• Marketing analytics tools
• Web analytics tools