Brand Manager – Marketing & Communications

About the role

We are looking for a dynamic Brand Manager to lead the marketing strategy for our cosmetics brand in Cairo. The role involves planning, executing and monitoring brand initiatives to drive growth and market presence.

Key responsibilities

• Develop and adjust the annual marketing plan in line with the company’s strategic objectives.
• Conduct market analysis and monitor trends to identify opportunities and competitive requirements.
• Coordinate with research agencies to gather insights on market needs and gaps.
• Manage the marketing budget, secure approvals and address implementation challenges.
• Oversee the creation and execution of advertising campaigns across TV and social media platforms.
• Supervise marketing content to ensure consistency with brand trends and train representatives on product presentation.

Required profile

• 4–6 years of experience in brand management or a closely related role.
• Strategic mindset with ability to build long‑term plans and drive brand growth.
• Strong analytical skills for forecasting, insights and performance tracking.
• Sharp aesthetic sense with attention to detail and brand‑focused creativity.
• Proven leadership ability to inspire and develop high‑performing teams.
• Bachelor’s degree in Marketing, Branding or related field preferred.