CRM Manager – Digital Retail Trading

About the role

We are looking for a CRM professional to build and manage the CRM infrastructure and digital communication strategy for the ONE app, supporting client segmentation, campaign execution and lifecycle communications at scale.

Key responsibilities

• Lead configuration, integration and data hygiene of the CRM platform for the ONE app user base.
• Develop and maintain client segmentation models based on investment behaviour, product usage and demographics.
• Support campaign execution, managing audience lists, scheduling and channel setup.
• Create CRM reporting dashboards and provide insights on engagement, retention and performance.
• Manage vendor relationships and ensure platform capabilities meet evolving needs.
• Coordinate with technology and data teams on integrations, API connections and data pipelines.
• Ensure compliance with GDPR, local data protection regulations and AML/CTF policies.

Required profile

• Bachelor’s degree in Marketing, Business, Computer Science or equivalent.
• 4–6 years of experience in CRM management, marketing operations or data‑driven marketing within fintech or financial services.
• Fluent in Arabic and English with strong communication skills.

Required skills

• Hands‑on experience with Braze, Clevertap, Salesforce Marketing Cloud or HubSpot.
• Proficiency in SQL and building segmentation logic.
• Experience with data pipelines, CRM integrations and campaign performance analysis.
• Strong knowledge of GDPR and local data protection requirements.