Digital Marketing & Growth Manager

About the role

A growing UK‑based regulated professional services firm is looking for a hands‑on Digital Marketing & Growth Manager to take full ownership of its digital marketing and growth activities. The business serves both Arabic‑ and English‑speaking clients and is entering an ambitious stage of growth. This is a remote, full‑time role for someone who can both develop the marketing strategy and execute it directly.

Key responsibilities

• Plan and execute the company's digital marketing and growth strategy.
• Manage Google Ads and Meta Ads campaigns.
• Generate and improve qualified leads and customer acquisition.
• Manage social media platforms including Instagram, Facebook, TikTok, LinkedIn and YouTube.
• Develop content calendars and propose engaging content ideas.
• Create and edit short‑form video content, reels and basic marketing graphics.
• Repurpose long‑form content into multiple social media formats.
• Manage basic SEO and website/landing‑page optimisation.
• Set up and monitor Google Analytics, Meta Pixel and conversion tracking.
• Track leads from source through to enquiry and conversion.
• Analyse campaign performance and continuously improve results.
• Monitor competitors and identify new growth opportunities.
• Provide clear weekly and monthly performance reports.

Required profile

• 3–6 years' experience in digital marketing, growth marketing or performance marketing.
• Strong practical experience with Google Ads and Meta Ads.
• Proven experience in lead generation and conversion‑focused marketing.
• Experience managing business social media accounts.
• Ability to create engaging content and develop content strategies.
• Good practical skills in Canva and short‑form video editing.
• Good understanding of Google Analytics, conversion tracking and marketing metrics.
• Basic knowledge of SEO and landing‑page optimisation.
• Ability to analyse results and make data‑driven decisions.
• Strong written and spoken Arabic and English.
• Comfortable working independently and taking ownership of the full marketing function.
• Strong organisation, communication and reporting skills.
• Portfolio or previous campaign examples will be required.

Required skills

• Google Ads
• Meta Ads
• Canva
• Short‑form video editing
• Google Analytics
• SEO
• Landing‑page optimisation
• Conversion tracking