Social Media Specialist – Beauty & Personal Care

About the role

We are looking for a Social Media Specialist to develop and execute social media strategies that align with our brand objectives in the cosmetics and personal care sector. The role involves creating engaging content, managing platform presence, and collaborating with marketing and creative teams.

Key responsibilities

• Develop and execute social media strategies aligned with brand objectives and target audience.
• Create and manage engaging content across Facebook, Instagram, TikTok and other platforms.
• Maintain content calendars and ensure timely execution of posts.
• Monitor trends, audience behavior and competitors to identify new content opportunities.
• Collaborate with Marketing and Creative teams to produce innovative campaigns.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Minimum 2 years of social media experience, preferably agency background.
• Experience in cosmetics, beauty or personal care industry is highly preferred.

Required skills

• Proficiency with Facebook, Instagram and TikTok platforms.
• Strong content creation and creative writing abilities.