Brand Manager

About the role

Dawam Business Solutions is looking for a Brand Manager based in its Badr City facility. The role covers brand strategy and planning, B2C marketing execution online and offline, agency management and performance reporting.

Key responsibilities

• Develop, implement and manage the annual marketing plan and brand strategy, defining positioning, messaging and identity
• Manage the marketing budget and conduct market research, consumer insights analysis and competitor tracking
• Oversee digital marketing (social media, content, community management, email) and offline marketing (trade marketing, POS materials, promotions, local events)
• Lead integrated campaigns from concept and briefing through execution and post-campaign analysis
• Act as main contact for external agencies, write briefs and evaluate their performance
• Define KPIs, monitor campaign and brand health metrics and report to the Administration Director

Required profile

• Minimum 4-5 years of experience in brand management or a senior marketing specialist role
• FMCG or pharmaceutical background strongly preferred
• Bachelor's degree in Marketing, Business Administration or a related field
• Ability and willingness to work on-site in Badr City

Required skills

• B2C marketing strategy across online and offline channels
• Agency management and writing of briefs
• Analytical skills and data interpretation
• Excellent written and verbal English and Arabic

What we offer

• Social and medical insurance
• Bus transportation
• Profit share
• Days off on Fridays and Saturdays