Cluster Director of Sales – Luxury Hotels

About the role

We are seeking a results‑driven Cluster Director of Sales to lead commercial activities for Sofitel’s Luxembourg hotels. The role focuses on generating revenue across rooms, food & beverage and events while building strong client relationships in the luxury market.

Key responsibilities

• Define and execute an aggressive sales strategy to maximise revenue from rooms, F&B and events.
• Lead a team of five sales professionals, set targets and ensure consistent delivery.
• Develop and maintain a high‑value portfolio of corporate accounts, MICE clients and event agencies.
• Prospect new business, negotiate major contracts and expand market share in the luxury segment.
• Represent the hotels at industry events, trade shows and sales missions to enhance market visibility.
• Drive online distribution through OTAs and brand.com, managing key partner relationships.
• Track KPIs, forecast revenue and implement corrective actions to meet targets.

Required profile

• Proven sales leadership experience in luxury hospitality, preferably with corporate, MICE and event agency exposure.
• Strong commercial acumen with a track record of revenue growth.
• Excellent negotiation and relationship‑building skills.
• Ability to work hands‑on and lead a small sales team.

Required skills

• Experience with online distribution channels (OTAs, direct booking platforms).

What we offer

• Opportunity to lead sales for two prestigious Sofitel properties.
• Dynamic environment within the global Accor network.
• Career development and advancement possibilities.