Creative Strategist – DTC Brand Growth

About the role

We are expanding our direct‑to‑consumer brand in Egypt and need a Creative Strategist to own the ideas that drive growth. As the first dedicated creative hire, you will shape how the brand communicates from the ground up, turning our manufacturing story and product quality into compelling ad concepts.

Key responsibilities

• Develop ad angles and creative concepts rooted in our manufacturing heritage, product quality, and real customer problems.
• Write briefs for UGC creators and manage content production from concept to delivery.
• Scout, recruit, and maintain a roster of UGC creators who can deliver diverse creative angles.
• Analyze Meta ad performance, interpret metrics, and decide the next tests.
• Maintain a full creative pipeline with 3‑5 ready‑to‑launch concepts.
• Research global DTC trends and adapt successful tactics for the Egyptian market.

Required profile

• Experience in performance marketing, DTC brands, or media buying environments.
• Strong intuition for what stops a user from scrolling and how to craft hooks.
• Comfortable reading and acting on ad metrics such as ROAS, CPP, CTR, and CVR.
• Proactive, opinionated, and able to work independently without waiting for direction.
• Ability to commute daily to Sheikh Zayed, Giza.

Required skills

• ROAS analysis
• CPP analysis
• CTR analysis
• CVR analysis