Digital Marketing & E‑Commerce Specialist

About the role

We are looking for a Digital Marketing & E‑Commerce Specialist to drive online growth for our fashion and retail brands. Based in Third Settlement, New Cairo, you will lead paid‑media campaigns, optimise customer journeys and support the overall digital strategy.

Key responsibilities

• Plan, launch and optimise paid campaigns across Meta, Google and TikTok platforms.
• Monitor and analyse performance metrics using Google Analytics and other reporting tools.
• Develop audience targeting, funnel strategies and retargeting initiatives to maximise ROI.
• Collaborate with creative and content teams to produce compelling copy in English and Arabic.
• Support SEO, email and content marketing activities to enhance organic visibility.
• Maintain and update e‑commerce platforms such as Shopify and integrate marketing automation tools (Klaviyo, Mailchimp, HubSpot).

Required profile

• 2–4 years of experience in digital, performance or e‑commerce marketing.
• Proven track record in fashion, retail, lifestyle or consumer‑brand environments (preferred).
• Strong analytical mindset with the ability to turn data into actionable insights.
• Excellent communication and coordination skills, including copywriting in English and Arabic.

Required skills

• Meta Ads Manager
• Google Ads
• TikTok Ads Manager
• Google Analytics
• SEO tools
• Klaviyo
• Mailchimp
• HubSpot
• Shopify

What we offer

• Medical and social insurance.
• Sunday‑to‑Thursday work schedule with weekends off.
• Dynamic on‑site environment in New Cairo.