Digital Marketing Lead

About the role

Egypt Education Platform (EEP) is looking for a Digital Marketing Lead to oversee marketing communications, content creation, social media and campaign execution across EEP and its portfolio of educational brands. Working closely with the Senior Marketing Manager and school marketing teams, the role develops compelling content, manages social media channels, ensures consistent brand messaging and leads the Marcomm team to deliver communications aligned with business objectives.

Key responsibilities

• Content strategy and creation: develop content strategies, create copy and storytelling, manage content calendars and ensure content meets brand guidelines and deadlines.
• Social media management: plan and run social media calendars, monitor engagement and sentiment, coordinate with creative and design teams, and report on performance.
• Campaigns and communications: turn marketing strategies into integrated communication plans, lead campaigns for admissions, events, launches and corporate announcements, and support PR, newsletters and stakeholder communications.
• Team leadership: manage the Marcomm team, allocate work, set workflows and approval processes, coach team members and foster collaboration with design, digital marketing, admissions and school marketing teams.
• Brand governance: maintain brand guidelines, review and approve content, and handle sensitive communications and reputational issues.
• Performance monitoring: track content, social media and campaigns against KPIs, prepare regular reports and recommend improvements.

Required profile

• Bachelor's degree in Marketing, Mass Communication, Public Relations, Journalism or a related field.
• 5-8 years of experience in marketing communications, content creation, social media or digital marketing.
• Proven experience managing a team and overseeing multiple brands or communication channels.
• Demonstrated experience developing social media strategies, managing content calendars and running integrated campaigns online and offline.
• Experience coordinating with creative teams, external agencies and multiple stakeholders.
• Excellent written and verbal communication in English and Arabic; education, multi-brand or fast-paced corporate experience is an advantage.