Digital Marketing Specialist – B2B Software & AI

About the role

We are looking for a full‑time, on‑site Digital Marketing Specialist to boost brand awareness and generate qualified leads for our B2B software and AI solutions. You will work closely with Sales, Business Development, and Product teams to align marketing activities with revenue goals.

Key responsibilities

• Manage and grow presence on LinkedIn, Facebook, Instagram and other digital platforms.
• Plan, execute, and optimise paid advertising campaigns across channels.
• Develop SEO, SEM, email and content marketing strategies to drive traffic and leads.
• Create compelling marketing assets such as social posts, blogs, case studies and presentations.
• Monitor performance using analytics tools and produce regular reporting.
• Support sales initiatives with targeted marketing collateral.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• Proven experience in digital marketing for software, SaaS, AI or technology companies.
• Strong understanding of B2B lead generation and sales‑pipeline contribution.
• Excellent copywriting, communication and collaboration skills.

Required skills

• LinkedIn
• Facebook
• Instagram
• SEO
• SEM
• Email marketing
• Content marketing
• Canva
• Adobe Creative Suite