Digital Marketing Specialist – Hybrid (Cairo)

About the role

The Digital Marketing Specialist will plan and execute multi‑channel campaigns to promote Path Accountants’ services to SMEs and self‑employed professionals. Working hybrid from Cairo, you will collaborate with internal stakeholders to generate leads, enhance client engagement, and maintain consistent brand messaging.

Key responsibilities

• Run and optimise Google Ads (Search and Performance Max), including keyword selection, ad copy, negatives, landing‑page alignment and budget pacing.
• Own the website: create and update service and location landing pages, improve page speed, manage forms and conversion tracking.
• Implement on‑page and technical SEO, local SEO, manage Google Business Profile and generate client reviews.
• Write clear, UK‑appropriate copy for landing pages, articles, emails and social posts.
• Set up and maintain measurement tools: GA4, Search Console, conversion goals, call tracking and produce weekly lead‑source reports.
• Test and manage LinkedIn and Meta advertising where relevant.
• Report on cost per enquiry and cost per new client, focusing on performance rather than impressions.

Required profile

• Minimum 2 years of hands‑on experience managing paid‑search accounts and SEO projects.
• Strong knowledge of GA4, Google Search Console and a CMS such as WordPress.
• Marketing experience in professional services (accountancy, legal, consultancy) is essential.
• English proficiency at C1 level.

Required skills

• Google Ads (Search, Performance Max)
• Search Engine Optimization (on‑page, technical, local)
• Google Analytics 4
• Google Search Console
• WordPress or similar CMS
• LinkedIn Ads
• Meta (Facebook) Ads
• Google Business Profile management
• Conversion tracking and reporting