Digital Marketing Specialist

About the role

We are seeking a results‑driven Digital Marketing Specialist to develop and execute data‑focused online campaigns. The ideal candidate will combine strong analytical abilities with hands‑on experience in SEO, SEM, and performance tracking to acquire new customers and grow our digital presence.

Key responsibilities

• Design, launch, and optimize digital marketing strategies across multiple channels.
• Improve website visibility by conducting SEO audits, keyword research, and on‑page optimization.
• Plan, manage, and refine SEM campaigns, including Google Ads and PPC initiatives.
• Monitor traffic, conversion, and campaign performance using Google Analytics and other tracking tools.
• Perform competitive analysis and generate regular performance reports with actionable insights.
• Stay current with industry trends, algorithm updates, and best practices.

Required profile

• Proven experience as a Digital Marketing Specialist or in a comparable role.
• Strong analytical and problem‑solving capabilities.
• Excellent written and verbal communication skills.
• Technical background is a plus.

Required skills

• SEO
• SEM
• Google Analytics
• Google Ads
• PPC campaign management
• Keyword research and competitive analysis

What we offer

• Competitive salary and benefits package.
• Collaborative and innovative work environment.
• Opportunities for professional growth and leadership exposure.