Digital Marketing Specialist

About the role

The Digital Marketing Specialist will design, launch, and optimise multi‑channel campaigns to boost brand visibility and generate qualified leads. Working closely with the marketing, brand, and design teams, you will ensure all digital touchpoints align with company standards and regulatory requirements.

Key responsibilities

• Plan and execute digital marketing campaigns across social media, search, email and other approved channels.
• Create, schedule and monitor social media content in coordination with marketing and brand teams.
• Support paid advertising campaigns, handling setup, monitoring, reporting and optimisation.
• Collaborate with designers, agencies and internal stakeholders to produce digital assets and campaign materials.
• Track performance metrics such as reach, engagement, leads, conversion, cost per lead and ROI.
• Prepare regular reports with insights, recommendations and action plans.
• Maintain brand consistency across all digital channels and ensure compliance with company policies.
• Assist with website updates, landing pages, online forms and digital customer‑journey improvements.
• Monitor competitors’ digital activities and identify improvement opportunities.

Required profile

• Bachelor’s degree in marketing, business, communications, pharmacy or a related field.
• 1–3 years of experience in digital marketing, social media management, content marketing or campaign execution.
• Familiarity with regulated industries such as pharmaceutical, healthcare, FMCG or consumer products is a plus.
• Strong analytical, writing and coordination abilities.

Required skills

• Meta Business Suite
• Google Ads
• Google Analytics
• CRM platforms
• Email‑marketing tools
• Microsoft Office