Digital Marketing Specialist

About the role

We are seeking a results‑driven Digital Marketing Specialist to lead our digital marketing activities, generate qualified B2B leads and strengthen our online presence across multiple business units.

Key responsibilities

• Develop and execute digital marketing campaigns aligned with company objectives.
• Support lead generation initiatives for all business units and identify new marketing channels.
• Manage LinkedIn, Instagram, Facebook and TikTok accounts, maintain a monthly content calendar and publish engaging posts.
• Write professional social media copy, website content, landing pages, blogs, newsletters and email campaigns.
• Plan, launch and optimise paid campaigns on Google Ads, LinkedIn Ads and Meta Ads, monitoring performance to improve ROI and reduce CPL.
• Update website content, improve on‑page SEO, monitor keyword rankings and create campaign‑specific landing pages.
• Track KPIs such as website traffic, leads generated, conversion rate, CPL and ROAS, and prepare weekly and monthly reports.
• Create and manage email marketing campaigns, mailing lists and support lead‑nurturing activities.

Required profile

• 3–5 years of experience in digital marketing, preferably in a B2B environment.

Required skills

• Google Ads
• LinkedIn Ads
• Meta (Facebook & Instagram) Ads
• Google Analytics
• On‑page SEO
• Email marketing platforms
• CRM systems
• Social media management (LinkedIn, Instagram, Facebook, TikTok)