Digital Marketing Specialist

About the role

We are seeking a creative and results‑driven Digital Marketing Specialist to lead the development and growth of our digital presence. You will be responsible for building brand consistency, managing digital platforms, creating engaging content, and supporting marketing initiatives that strengthen our positioning and visibility.

Key responsibilities

• Develop and maintain the company’s brand identity and visual consistency.
• Design marketing materials and digital assets.
• Create and update landing pages.
• Manage the company’s social media platforms.
• Plan, create, and publish monthly content.
• Write marketing copy and communication materials.
• Develop and maintain visual direction (art direction) across all digital channels.
• Coordinate with internal teams and external vendors on marketing projects.
• Support digital advertising campaigns and monitor their performance.
• Prepare regular performance reports and recommend continuous improvement.

Required profile

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• Minimum of 3 years of relevant experience.
• Portfolio showcasing previous work.

Required skills

• Proficiency with Adobe Creative Suite.
• Experience using Figma or similar design tools.
• Management of social media platforms.
• Basic knowledge of landing page design and user experience.
• Understanding of digital marketing and paid advertising.
• Fundamentals of UI/UX design.