Head of Marketing (B2B & Special Projects)

About the role

Almentor, an online learning platform founded in 2016 and focused on making quality education accessible to Arabic-speaking communities, is looking for an experienced Regional B2B & Projects Marketing Manager to lead marketing for its B2B SaaS business and strategic projects across the Middle East. The role combines commercial understanding with hands-on marketing execution, working closely with Sales, Business Development, Account Management and Project Delivery.

Key responsibilities

• B2B marketing and lead generation: develop regional B2B strategies, run digital campaigns, LinkedIn, email, webinars and events, build account-based marketing for strategic accounts, nurture leads and create sales enablement materials.
• Customer engagement: run customer newsletters, product updates, webinars and events, work with Account Management on retention, renewals, upselling and cross-selling, and develop testimonials and case studies.
• Strategic projects marketing: turn project delivery needs into plans, timelines and budgets, manage learner acquisition and registration, oversee social media, paid digital campaigns and project launches, and coordinate clients, internal teams and agencies.
• Digital marketing and content: manage campaigns on LinkedIn, Meta, Google and other platforms, maintain content calendars, copywriting, design and video assets, and optimise performance from data.
• Regional planning: cover Egypt, KSA, UAE, Oman, Iraq, Syria and Qatar, tailor messages to local markets, run market and competitor analysis and support regional events and partnerships.
• Marketing operations: build quarterly and annual plans, manage budgets and suppliers, track leads and revenue contribution, and maintain reporting dashboards.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• 6-9 years of marketing experience, including significant B2B exposure.
• Proven record of generating qualified B2B leads and contributing to pipeline and revenue growth.
• SaaS, EdTech, technology or professional services experience strongly preferred; Middle Eastern market experience is an advantage.
• Excellent Arabic and English communication, planning, project management and stakeholder management skills.

Required skills

• LinkedIn marketing, Meta Ads, Google Ads, email marketing and CRM
• Marketing automation, lead nurturing, account-based marketing and social media
• Marketing analytics and campaign performance tracking