Marketing Associate

About the role

Americana Restaurants is seeking a motivated Marketing Associate to support the development and execution of marketing initiatives across its portfolio of restaurant brands in the MENA region. The role offers the opportunity to contribute to brand awareness, customer acquisition, and revenue growth in a fast‑paced environment.

Key responsibilities

• Assist in developing and executing annual marketing plans aligned with business objectives.
• Support creation and implementation of marketing strategies and tactics to increase brand awareness and drive qualified customer traffic.
• Coordinate and monitor marketing campaigns to ensure successful execution and alignment with brand standards.
• Conduct market research and analyze industry trends, customer behavior, competitor activities, and market opportunities.
• Contribute to customer retention, upselling, and cross‑selling initiatives to expand the customer base and increase revenue.
• Monitor the end‑to‑end customer journey and recommend improvements to enhance engagement and conversion rates.
• Ensure availability, accuracy, and timely distribution of all marketing materials required for campaigns and promotional activities.
• Track marketing material consumption and identify additional requirements as needed.
• Assist in managing marketing budgets and ensure activities are delivered within approved financial plans.
• Evaluate the effectiveness of marketing programs and provide insights and recommendations for continuous improvement.
• Conduct regular visits to stores and operational locations to ensure proper implementation of marketing initiatives and brand guidelines.
• Prepare reports and presentations on campaign performance, market insights, and marketing activities.

Required profile

• Bachelor's degree in Marketing, Business Administration, Finance or a related field.
• 1–2 years of experience in a marketing role.
• Strong analytical skills with the ability to interpret data, metrics and market trends.
• Excellent verbal and written communication skills.
• Detail‑oriented with strong problem‑solving capabilities.
• Ability to work collaboratively in a fast‑paced environment and meet deadlines.

Required skills

• Microsoft Excel
• Microsoft PowerPoint