Marketing Consumer Insights Specialist

About the role

We are seeking a strategic, insight‑driven Marketing Consumer Insights Specialist to lead our consumer insights agenda. You will translate deep understanding of consumer behavior, culture, and market dynamics into actionable strategies that shape brand direction, innovation, and growth.

Key responsibilities

• Identify and analyse human, cultural, customer, and market trends that influence business growth.
• Convert complex consumer and market insights into clear strategic recommendations and business opportunities.
• Partner with the Marketing VP and leadership to embed insights into brand, innovation, and commercial strategies.
• Design and execute qualitative and quantitative research projects.
• Analyse market data, customer feedback, and industry trends to spot growth opportunities and risks.
• Collaborate with marketing, sales, product, and innovation teams to ensure consumer‑centric decision‑making.
• Present insights and recommendations to senior stakeholders.
• Monitor brand and campaign performance and suggest improvements.

Required profile

• Bachelor’s degree in Marketing, Business, Economics, Psychology or a related field.
• 2‑4 years of experience in consumer insights, market research, brand strategy or marketing analytics.
• Strong understanding of consumer behavior, cultural trends and market analysis.
• Experience with both qualitative and quantitative research methodologies.
• Excellent analytical, strategic thinking and storytelling abilities.
• Proven communication and stakeholder‑management skills, especially with senior leadership.
• Ability to turn data into practical business recommendations.

Required skills