Marketing & Social Media Specialist (Egypt)

About the role

Befit, the Sports & Fitness Solutions division of Al Khayyat Investments, is launching its operations in Egypt and seeks a creative, commercially driven Marketing & Social Media Specialist. You will work closely with the Country Manager and Sales team to build brand awareness, generate qualified B2B leads, and support sales growth across the fitness equipment and sports infrastructure market.

Key responsibilities

• Execute the annual marketing plan and support the launch of the Befit brand in Egypt.
• Develop and run digital campaigns, email marketing, and marketing automation to generate qualified leads.
• Manage social media platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube) and create engaging graphics, videos, reels, and customer success stories.
• Plan and publish content using social media management tools, monitor performance, and optimise paid advertising (Google Ads, Meta Ads, LinkedIn Ads).
• Create marketing collateral such as brochures, presentations, newsletters, case studies, and product catalogues.
• Organise exhibitions, product demonstrations, networking events and coordinate participation in industry fairs.
• Conduct market research, track competitor activity and provide recommendations to improve marketing effectiveness.
• Support the sales team with presentations, proposals and promotional materials.

Required profile

• Creative mindset with a strong commercial orientation.
• Proven experience in B2B digital marketing and lead generation.
• Excellent written and verbal communication skills in English.
• Ability to work collaboratively with sales, product and external partners.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• Social media management tools
• Email marketing
• Marketing automation platforms