Marketing Specialist – External Outsourced

About the role

We are looking for a dynamic Marketing Specialist to lead both digital and traditional marketing initiatives for Robert Bosch Egypt. The role involves planning, executing and optimizing campaigns that boost brand awareness, engage customers and drive revenue across online and offline channels.

Key responsibilities

• Develop and implement digital marketing strategies across social media, email, website and paid advertising.
• Create and manage content for websites, blogs, newsletters and social platforms.
• Monitor campaign performance with analytics tools and deliver data‑driven insights.
• Coordinate with designers and content creators to maintain brand consistency.
• Plan and execute offline campaigns such as print ads, brochures, flyers and support trade shows, exhibitions and roadshows.
• Develop promotional materials, liaise with vendors and support in‑store marketing initiatives.
• Design integrated campaigns that combine online and offline efforts and track ROI.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 2–5 years of experience in both digital and traditional marketing.
• Graphic design ability is a plus.
• Strong written and verbal communication skills.
• Excellent organizational and project‑management capabilities.

Required skills

• SEO
• SEM
• Social media marketing
• Email marketing
• Graphic design
• Analytics tools
• Paid advertising platforms