Marketing Specialist

About the role

We are seeking a Marketing Specialist to drive organic growth for Marketeers Research’s digital presence. The role will focus on SEO, content creation and website optimisation to support our consultancy services for global FMCG clients.

Key responsibilities

• Optimise website content, structure and performance to increase organic traffic.
• Conduct keyword research and stay current with SEO trends and algorithm updates.
• Publish, edit and improve pages on our WordPress site.
• Collaborate with content and design teams to enhance user experience.
• Monitor performance using Google Analytics, Search Console, Moz and SEMrush.
• Provide SEO‑focused input for broader marketing campaigns.
• Build and manage external partnerships for backlinks, citations and guest content.
• Create and edit B2B articles, case studies, blogs and thought‑leadership pieces aligned with our expertise.
• Maintain content calendars, tone of voice and messaging consistency.

Required profile

• Bachelor’s degree in marketing, digital marketing or a related field (preferred).
• 1‑2 years of experience in digital marketing or SEO within a corporate or agency setting.
• Strong analytical and problem‑solving abilities.
• Excellent written and verbal communication skills.

Required skills

• WordPress
• Google Analytics
• Google Search Console
• Moz
• SEMrush
• Keyword research
• SEO audits
• Link building
• On‑page SEO