Media Buyer – Digital & Traditional Campaigns

About the role

Innovera is seeking a Media Buyer to lead end‑to‑end media buying activities for both digital and traditional channels. Based on‑site in Giza, you will work closely with marketing and product teams to deliver campaigns that support the company’s EdTech mission.

Key responsibilities

• Negotiate rates, secure placements, and manage budgets across multi‑channel campaigns.
• Collaborate with internal teams to translate campaign objectives into media strategies.
• Monitor performance metrics, adjust budgets and placements, and optimise for ROI.
• Analyse audience data, conduct market research, and produce insight‑driven reports.
• Ensure all media executions align with brand guidelines and business goals.

Required profile

• Proven media planning and buying experience with multi‑channel campaigns.
• Strong analytical ability to interpret performance data and optimise spend.
• Effective communication skills for internal and external collaboration.
• Ability to work on‑site in Giza, manage multiple projects and meet tight deadlines.
• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent experience.
• Familiarity with the EdTech or education market is a plus.

Required skills

• Meta Ads platform
• Google Ads platform
• Programmatic buying basics