Mid/Senior Data Analyst - Marketing

About the role

We are looking for a Mid‑to‑Senior Data Analyst to join Yassir’s marketing team. You will turn large volumes of marketing data into actionable insights that drive campaign performance and support the company’s expansion across the Maghreb and beyond.

Key responsibilities

• Collaborate with marketing teams to measure attribution, audience targeting effectiveness, campaign ROI and user engagement.
• Identify optimisation opportunities by applying statistical analysis and data‑driven storytelling.
• Work cross‑functionally with Product, Engineering, Research and other stakeholders to embed marketing data into the broader business strategy.
• Partner with Engineering to define and maintain tracking plans and ensure high‑quality data collection.
• Develop hypotheses, run experiments and communicate recommendations to influence marketing tactics.

Required profile

• Bachelor’s degree in Mathematics, Statistics, a technical field or equivalent practical experience.
• At least 5 years of analytics experience in an app‑marketing environment, with proven use of attribution tools and campaign tracking.
• Fluent in English and French; Arabic is a plus.

Required skills

• SQL for data querying.
• Python for scripting and analysis.
• R or similar statistical software.