Performance Marketing Specialist

About the role

almentor Business seeks a Performance Marketing Specialist to drive B2B user acquisition and growth. You will own paid media strategy, execution, and reporting for enterprise and SME audiences.

Key responsibilities

• Plan and execute performance marketing strategies to meet business objectives and targets.
• Manage budgets and campaigns across digital channels to optimize ROI and CAC.
• Create and manage lead generation campaigns across various platforms.
• Engage potential leads with personalized outreach and track campaign performance.
• Collaborate with content and other teams to develop ad concepts and themes.

Required profile

• 4+ years of B2B lead generation and performance marketing experience.
• Proven track record of successful customer acquisition in a B2B environment.
• Strong analytical skills with ability to identify optimization opportunities.
• Self‑driven and detail‑oriented.

Required skills

• Google Tag Manager
• Google Analytics
• Landing page management
• Email marketing (cold emails)
• LinkedIn Sales Navigator

What we offer

• Inclusive, diverse, and innovative culture.
• Career advancement opportunities.
• Competitive compensation package.