Regional Marketing Manager

About the role

The Regional Marketing Manager will lead the planning and execution of marketing strategies across the assigned region, strengthening brand awareness and driving customer engagement to support business growth.

Key responsibilities

• Develop and execute comprehensive regional marketing plans aligned with corporate objectives, translating global strategies into actionable regional initiatives.
• Conduct market research, analyze regional trends and competitor activity, and provide regular performance insights to senior management.
• Oversee multi‑channel campaigns, including SEO, PPC, social media, email marketing, print and events, ensuring consistent messaging with the global brand.
• Manage the regional marketing budget, evaluate ROI, and coordinate vendor and agency relationships.
• Lead, mentor and develop a regional marketing team, fostering collaboration and innovation.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or related field (Master's preferred).
• 10+ years of progressive marketing experience, including regional or multi‑country operations.
• Proven track record in digital marketing, budget management and ROI‑focused campaigns.
• Strong analytical, project management and stakeholder communication skills.

Required skills

• CRM systems
• PPC
• Social media platforms
• Digital marketing software
• Email marketing
• Digital marketing
• Analytics dashboards
• SEO