Remote Media Buyer – Mobile App Marketing

About the role

We are looking for a talented Digital Media Buyer to lead and optimise paid campaigns for the Pet Point mobile app. The position is fully remote and focuses on driving app downloads among pet owners in Kuwait.

Key responsibilities

• Create and manage product catalogs on Meta Commerce Center and Google Merchant.
• Plan, launch, monitor and optimise campaigns across Meta, Google, TikTok, Snapchat and other platforms.
• Analyse daily performance data to improve ROI and increase app downloads.
• Prepare performance reports with actionable recommendations.
• Use analytics tools such as Google Analytics, Meta Insights and Tag Manager.
• Collaborate with the marketing team to refine audience targeting.

Required profile

• Hands‑on experience with Google Merchant Center and Meta Merchant.
• Previous mobile‑app marketing experience.
• At least 3 years managing campaigns on Meta (Facebook Ads Manager) and Google platforms.
• Proven track record of running app‑marketing campaigns that boost downloads.
• Understanding of consumer behaviour in the pet‑supplies industry (preferred).
• Familiarity with AI tools such as ChatGPT (preferred).

Required skills

• Meta (Facebook Ads, Instagram, Meta Merchant, Meta Insights).
• Google Ads, Google Merchant Center, Google Analytics.
• TikTok Ads, Snapchat Ads.
• Tag Manager.
• Adjust, AppsFlyer or similar MMP SDKs for attribution and optimisation.