Sales Consultant – FMCG Coffee (Retail & HoReCa)

About the role

We are seeking a driven Sales Consultant to join Shams, a growing coffee brand focused on authentic Turkish coffee and espresso beans. The role involves promoting our products to retailers, cafés, HoReCa establishments and distributors, building lasting relationships and expanding market presence.

Key responsibilities

• Achieve and exceed monthly and quarterly sales targets for coffee products.
• Develop and manage a portfolio of retail, café, HoReCa and distributor customers.
• Identify and open new markets, onboarding new clients.
• Maintain long‑term relationships with existing customers and ensure product placement and visibility.
• Conduct regular market visits, gather market intelligence and report feedback.
• Follow up on collections and outstanding payments.

Required profile

• 1–3 years of experience in FMCG sales, preferably in coffee or food & beverages.
• Proven record of meeting or surpassing sales targets.
• Strong negotiation and communication abilities.
• Ability to work independently in the field.
• Good knowledge of local markets and distribution channels.
• Valid driving licence is a plus.

Required skills

• Sales negotiation
• Customer relationship management
• Market analysis

What we offer

• Competitive base salary plus commission.
• Performance‑based incentives.
• Opportunities for growth and career development.
• A supportive, fast‑growing work environment.