Senior B2B Media Buyer

About the role

Si-Ware Systems is looking for a Senior B2B Media Buyer in Cairo, working on site. The role reports to the Marketing Lead and focuses on executing and optimizing paid campaigns across global markets, with deep expertise in Google Ads, LinkedIn Ads and conversion tracking. It suits an experienced media buyer who enjoys working directly in advertising platforms, solving technical problems and improving campaign results.

Key responsibilities

• Build, launch, manage and optimize B2B campaigns on Google Ads and LinkedIn Ads, including Search, Performance Max, Demand Gen and remarketing
• Own campaign structure, keyword research, negative keywords, audience targeting, bidding, budget pacing and quality checks
• Run structured tests across audiences, ads, bidding strategies and landing pages
• Diagnose performance issues and recommend actions to improve lead quality, conversion rates and acquisition efficiency
• Manage campaign budgets in line with approved objectives and performance targets
• Implement and audit tracking with Google Tag Manager, GA4, pixels and conversion events, including enhanced conversions, offline conversion imports and CRM-based tracking
• Connect advertising activity with CRM data (such as HubSpot) and fix missing or duplicate conversions and attribution discrepancies
• Maintain accurate campaign reporting aligned with business KPIs
• Monitor KPIs such as qualified lead volume, cost per qualified lead, conversion rates and pipeline contribution, and collaborate with marketing, creative, website and sales teams

Required profile

• At least four years of professional media buying experience, focused on B2B paid media
• Proven hands-on experience building and optimizing Google Ads and LinkedIn Ads campaigns
• Demonstrated success in B2B paid media, including niche audiences, longer sales cycles and lead quality optimization
• Ability to work hands-on under a Marketing Lead, with strong written and verbal communication

Required skills

• Google Tag Manager, GA4, conversion tracking, advertising pixels and event validation
• Connecting advertising platforms with CRM data and implementing offline or lifecycle conversions
• Keyword strategy, audience targeting, bidding, remarketing and campaign experimentation
• Budget management and spend optimization
• Preferred: HubSpot, account-based advertising, Microsoft Advertising, Meta, programmatic, Looker Studio, email marketing, SEO/AEO/GEO