Senior Digital Product Manager

About the role

Limitless Naturals, a fast-growing wellness brand founded in 2020 and based in Egypt, offers food supplements, multivitamins and sports nutrition. It is looking for a Senior Digital Product Manager to own its digital product portfolio end-to-end, bridge the gap between business and technology teams, and drive digital delivery across the organization.

Key responsibilities

• Own the digital product portfolio, turn business priorities into digital requirements and investment cases, maintain a prioritized backlog aligned to cluster OKRs, and run quarterly roadmap reviews with business and DT leadership.
• Act as the main liaison between Limitless Naturals and all DT verticals (AI & Data, IT, Oracle ERP, Demand Planning, Software, Contact Center), scope and track requests through the DT PMO framework with clear SLAs and ownership, and manage cross-team dependencies and RACI clarity.
• Own the DTC and e-commerce vision, including platform management, performance optimization and agency coordination; define and track DTC KPIs such as traffic, conversion, cart abandonment, repeat purchase rate and customer LTV; and ensure ERP integration, inventory sync and order management are robust.
• Identify and prioritize AI use cases (demand sensing, customer segmentation, personalization, campaign optimization), drive EVA AI adoption among business users, and define data requirements for cluster dashboards and reporting.
• Produce monthly digital progress reports on roadmap status, delivery velocity, risks and business impact, and ensure digital investments comply with DT governance and approval frameworks.

Required profile

• Bachelor's degree in Engineering and an MBA or equivalent postgraduate business qualification.
• 7-10 years of total experience, with at least 4 years in digital product management or digital transformation.
• Proven background bridging commercial and technology teams; a pharma, FMCG or consumer health background is preferred.
• Certification in CSM, CSPO or SAFe Product Manager / Scrum (mandatory); PMP or AgilePM preferred.

Required skills

• Data literacy with KPI frameworks and BI tools.