Senior Media Buyer – B2B SaaS Performance Marketing

About the role

We are looking for a Senior Media Buyer to lead multi‑channel performance marketing campaigns for mid‑market and enterprise B2B audiences. You will own the end‑to‑end process from strategy to execution, driving ROI and qualified pipeline.

Key responsibilities

• Plan, build, and optimize campaigns across LinkedIn, Google Search/Display, YouTube, Meta, and B2B review platforms (G2, Capterra).
• Manage monthly paid media budgets to maximize ROI, pipeline, and Sales Qualified Leads.
• Collaborate with sales and demand generation on Account‑Based Marketing (ABM) initiatives targeting high‑value accounts.
• Work with content and design teams to create ad copy, creatives, landing pages, and lead magnets.
• Track, analyze, and report on metrics such as ROAS, CAC, CPL, and pipeline attribution using Google Analytics, HubSpot, Salesforce, and BI dashboards.
• Conduct aggressive A/B testing on creative, copy, audience targeting, and landing page flows.

Required profile

• 6+ years of hands‑on media buying experience, with at least 2 years in B2B SaaS, enterprise software, or ERP solutions.
• Deep understanding of long B2B sales cycles, multi‑touch attribution, and lead nurturing.
• Data‑driven mindset with strong analytical skills.

Required skills

• LinkedIn Campaign Manager
• Google Ads (Search, Display, Video)
• Google Analytics
• HubSpot
• Salesforce
• BI dashboards
• Tag Management (GTM) and UTM tracking
• Conversion Rate Optimization (CRO)
• Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• ABM tools and marketing automation platforms

What we offer

• Competitive compensation package
• Opportunity to shape B2B performance marketing strategy
• Collaborative, fast‑paced environment