Senior SEO Specialist

About the role

NoVi Marketing is seeking a Senior SEO Specialist to lead bilingual (Arabic & English) SEO initiatives across the MENA region. The ideal candidate will combine deep technical expertise with a proven track record of boosting organic visibility, traffic, and conversions for multilingual websites.

Key responsibilities

• Develop and execute bilingual SEO strategies aligned with commercial goals.
• Conduct technical SEO audits, prioritize implementations, and oversee fixes.
• Lead Arabic and English keyword research, mapping, and search‑intent analysis.
• Optimize site architecture, landing pages, metadata, and internal linking structures.
• Create SEO content briefs and collaborate with content, development, and performance teams.
• Monitor rankings, organic traffic, conversions, and Core Web Vitals.
• Design ethical backlink and digital PR campaigns tailored to the market.
• Produce clear reports, insights, and recommendations for clients and internal stakeholders.
• Stay updated on algorithm changes and continuously improve SEO performance.

Required profile

• Minimum five years of hands‑on SEO experience.
• Advanced proficiency in both Arabic and English.
• Demonstrated success improving SEO metrics for Arabic and English websites.
• Strong technical, on‑page, content, and off‑page SEO capabilities.
• Agency background with ability to manage multiple accounts simultaneously.
• Experience working in Egypt, KSA, or the UAE is preferred.

Required skills

• Google Search Console
• GA4 (Google Analytics 4)
• Screaming Frog
• Semrush
• Ahrefs