SEO Specialist (Arabic & English Content)

About the role

Dubizzle Egypt is the leading online marketplace for buying and selling in the region, with 8 brands and more than 160 million monthly users. As SEO Specialist, you will grow organic traffic and visibility by writing and optimising search-focused content in Arabic and English, covering on-page elements such as meta titles, meta descriptions and tags, as well as longer-form content like blog posts and landing pages.

Key responsibilities

• Write and optimise SEO content in Arabic and English, including blog posts, landing pages, category and listing pages and website copy.
• Refine on-page elements: meta titles, meta descriptions, headings, image alt text and tags.
• Conduct keyword research in both languages and map keywords to pages, search intent and content gaps.
• Use Google Trends and search data to spot emerging topics and plan content around them.
• Improve internal linking and content structure to strengthen topical authority, and refresh underperforming pages.
• Structure content to perform in both traditional search and AI-driven search results.
• Monitor rankings, traffic and content performance with Google Search Console, GA4 and SEMrush, and report on findings.
• Work with product, design and content teams so pages follow SEO best practices, and keep content consistent with brand guidelines and tone of voice.

Required profile

• Bachelor's degree in Marketing, Communications, Journalism or a related field (preferred).
• 2-5 years in SEO, SEO copywriting or content marketing.
• Proven experience writing and optimising SEO content in Arabic and English.
• Excellent written Arabic and English, with strong research, analytical, writing and editing skills.

Required skills

• Hands-on experience with Google Search Console, GA4, SEMrush and Google Trends.
• Strong on-page SEO knowledge: keyword research, search intent, meta tags, headings, internal linking and content structure.
• Understanding of how Arabic search behaviour differs from English, including dialects, spelling variants and transliteration.
• Familiarity with content performance in AI-driven search results.

What we offer

• A fast-paced, high-performing team.
• Comprehensive health insurance and life insurance.
• Rewards and recognitions.
• Learning and development opportunities.