SEO Specialist

Key responsibilities

• Conduct keyword research and identify opportunities for growth.
• Optimize website content, landing pages, and blog posts for SEO.
• Perform on-page and off-page SEO activities.
• Monitor website performance using SEO tools such as Google Analytics and Google Search Console.
• Analyze competitors and market trends to improve strategy.
• Manage backlink strategies and link‑building campaigns.
• Ensure website technical SEO is optimized, including site speed, mobile‑friendliness, and indexing.
• Create, write, and optimize website content, landing pages, and blog posts for SEO.
• Track, report, and analyze website analytics and SEO performance metrics.

Required profile

• Bachelor’s degree in Marketing, Business, or a related field.
• 2‑3 years of experience in SEO or digital marketing.
• Strong understanding of search engine algorithms and ranking methods.
• Experience with SEO tools such as Google Analytics, SEMrush, and Ahrefs.
• Knowledge of HTML, CSS, and basic website development is a plus.
• Excellent analytical and problem‑solving skills.

Required skills

• Google Analytics
• SEMrush
• Ahrefs
• Google Search Console
• HTML
• CSS