Social Media Manager – Fine Dining & Hospitality

About the role

We are seeking an experienced Social Media Manager to lead the digital presence of our fine‑dining venues in Cairo. The role involves shaping strategy, creating engaging content, and driving reservations through social platforms.

Key responsibilities

• Develop and implement a social media strategy aligned with business goals.
• Create monthly and quarterly content plans based on events and promotions.
• Define target audiences and set clear KPIs for each platform.
• Plan and execute campaigns for seasonal events, Ramadan, New Year and themed nights.
• Coordinate photo and video shoots, write captions and ensure consistent brand identity.
• Manage Instagram, Facebook and TikTok accounts, schedule posts, reels and stories.
• Monitor messages and comments, respond quickly and convert inquiries into bookings.
• Promote events, DJs, live shows, menu items and special launches.
• Collaborate with influencers, photographers, videographers and content creators.
• Run boosting and basic advertising campaigns, analyse results and adjust strategy.

Required profile

• Bachelor’s degree in Marketing, Hospitality or related field.
• 5‑10 years of experience as a Social Media Manager in fine‑dining or luxury hospitality.
• Proven track record of managing multiple restaurant brands while maintaining distinct identities.
• Experience collaborating with influencers, photographers and videographers.
• Strong understanding of SEO, hashtags, influencer marketing and social media algorithms.

Required skills

• Management of Instagram, Facebook and TikTok platforms.
• Social media advertising and boosting.
• SEO and hashtag optimization.