Social Media Performance Specialist

About the role

STARTRADER, a fast‑growing global brokerage, is looking for a Social Media Performance Specialist to lead paid acquisition campaigns across Meta, TikTok, Instagram and LinkedIn. This remote, full‑time position combines strategic planning with hands‑on execution to maximise ROI in competitive financial markets.

Key responsibilities

• Conduct market and competitor research to inform social media acquisition strategies.
• Develop paid‑media plans, set budgets, define KPIs and make scaling or kill decisions.
• Write and adapt ad copy, guide creative production and oversee A/B testing.
• Manage audience segmentation, campaign optimisation and full‑funnel performance.
• Ensure accurate tracking, attribution, GTM setup, analytics and dashboard reporting.
• Integrate AI‑driven optimisation tools and third‑party solutions.
• Collaborate with cross‑functional teams to maintain full‑funnel efficiency and ROI.

Required profile

• Minimum 3 years of focused experience in paid social media acquisition or performance marketing.
• Deep expertise with Meta, TikTok, Instagram and LinkedIn advertising platforms.
• Strong copywriting and creative concepting abilities.
• Advanced analytics, attribution, Google Tag Manager and dashboard experience.
• Proven track record of A/B testing and full‑funnel optimisation.
• Experience in trading, brokerage, fintech, crypto, iGaming or performance‑driven agencies is highly preferred.

Required skills

• Meta Ads
• TikTok Ads
• Instagram Ads
• LinkedIn Ads
• Google Ads
• DSPs and programmatic advertising
• Native and affiliate advertising platforms
• APIs, Zapier, database connections, automation tools
• AI‑driven optimisation tools
• Google Tag Manager (GTM)
• Analytics dashboards
• A/B testing
• Full‑funnel optimisation
• Attribution modelling

What we offer

• Fast‑growing fintech environment built on trust, innovation and excellence.
• Global exposure to financial markets and cutting‑edge advertising technology.
• Clear career progression and recognition for high performance.
• Collaborative remote teams focused on delivering results.