Social Media Strategist (Remote)

About the role

LPS Brands, a leading creative and social media agency in the UAE, is seeking a Social Media Strategist to join its remote team. You will shape social media strategies, develop content plans, and turn performance data into actionable insights for multiple brands.

Key responsibilities

• Design social media strategies that align with client objectives and brand direction.
• Create content pillars and strategic directions for various platforms.
• Support the development of monthly content calendars with strategic recommendations.
• Conduct competitor analysis, social media audits, and identify growth opportunities.
• Monitor social media trends, platform updates, and emerging content formats.
• Analyze performance data and contribute to monthly reporting with insights and recommendations.
• Collaborate with Content, Creative, Community Management, and Program teams to ensure strategic alignment.
• Review campaign ideas from a strategic perspective and help define brand tone of voice and messaging.

Required profile

• Minimum 2 years of experience in social media strategy, content strategy, or digital marketing.
• Strong understanding of major social platforms and best‑practice content guidelines.
• Ability to translate data into actionable recommendations.
• Excellent communication, presentation, and analytical abilities.
• Comfort managing multiple brands and projects in a fast‑paced environment.

Required skills

• Proficiency with social media analytics and reporting tools.

What we offer

• Competitive salary and benefits.
• Collaborative and inclusive work environment.
• Opportunity to work with regional and global brands.
• Access to a diverse, talented team within a leading independent marketing agency.