Trade Marketing Executive – POS Management & BTL Activities

About the role

We are looking for a dynamic Trade Marketing Executive to drive the execution and visibility of point‑of‑sale (POS) materials and support BTL activities across our retail network in Cairo. You will work closely with the sales team to ensure our marketing initiatives translate into measurable business results.

Key responsibilities

• Ensure proper execution and visibility of external and internal POS materials.
• Collaborate with the sales team to maximize POS utilization in outlets according to KPIs and activity plans.
• Monitor competitor activities and gather customer requirements for POSM, displays, etc.
• Assist in the execution of BTL activities such as in‑store activations, roadshows, events, and production.
• Conduct marketing surveys and market visits to collect insights.
• Track customer sales performance, prepare reports and share insights to optimize strategy.
• Plan and manage in‑store displays, product launches, promotional campaigns, and merchandising activities.

Required profile

• 1 to 4 years of experience in trade marketing, sales or as a brand ambassador.
• Very good command of English.
• Advanced computer skills.

Required skills

• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Outlook