Digital Marketing Expert

About the role

We are seeking a Digital Marketing Expert to plan, execute and optimise digital marketing campaigns across multiple channels. The role involves managing social media platforms, creating engaging content strategies and driving performance through paid advertising.

Key responsibilities

• Plan and manage digital marketing campaigns across relevant channels.
• Oversee social media platforms and develop engaging content strategies.
• Set up, monitor and optimise paid advertising campaigns.
• Track marketing KPIs, leads, conversions and overall campaign performance.
• Support SEO activities to improve online visibility.
• Conduct market and competitor analysis to identify opportunities.
• Analyse campaign data and provide insights and recommendations.
• Collaborate with internal teams to achieve marketing and business objectives.

Required profile

• Minimum 2 years of experience in digital marketing.
• Strong experience in social media management, paid advertising campaigns and performance analysis.
• Experience with SEO, content strategy, leads and conversions.
• Ability to analyse market and competitors and develop effective campaigns.
• Previous experience with Noon or Jumia is highly preferred.

Required skills

• Social media management
• Paid advertising
• Performance analysis
• SEO
• Content strategy