B2B Content & Marketing Communications Senior Specialist

About the role

We are looking for a B2B Content & Marketing Communications Senior Specialist to lead the creation and execution of compelling content across digital, print and sales‑enablement channels. Based in Cairo, you will work closely with the marketing team to translate complex technical concepts into clear, engaging copy that resonates with international audiences.

Key responsibilities

• Write and edit website copy, landing pages, blog articles and SEO‑optimized web content.
• Develop email nurture sequences, newsletters and automated workflow messages using platforms such as HubSpot or Mailchimp.
• Create sales and print collateral including product brochures, flyers, slide decks and event materials.
• Produce video scripts, storyboards and webinar support documents.
• Apply basic SEO techniques – keyword research, on‑page optimisation, meta descriptions and internal linking – to improve organic visibility.
• Plan, schedule and execute multi‑channel campaigns, coordinating with designers and video editors.
• Maintain content calendars and ensure timely delivery of all assets.
• Support ad‑hoc marketing projects, event preparation and cross‑functional initiatives as priorities shift.

Required profile

• Minimum 5 years of hands‑on copywriting or content creation experience in a B2B or technology environment.
• Native‑level written English with flawless grammar, tone and cultural nuance.
• Strong understanding of B2B marketing funnels, buyer journeys and lifecycle email marketing.
• Demonstrated ability to produce a multi‑format portfolio covering web, email, print and video content.

Required skills

• SEO best practices (keyword research, on‑page optimisation, meta tags, internal linking).
• HubSpot or Mailchimp (or similar email marketing platforms).
• Copywriting for digital, print and multimedia assets.
• Content calendar management.