B2B Marketing Lead - AI & Agentic Solutions

About the role

Integrant, a provider of advanced business solutions for U.S. enterprises in regulated industries, is looking for a hands-on B2B Marketing Lead to position its AI and Agentic capabilities, particularly its ADLC offering, in the U.S. enterprise market. This is an individual-contributor role for a strategic marketer who shapes go-to-market stories, collaborates with technical experts, produces content and runs integrated campaigns. It is not a pure social media, SEO or brand-management role.

Key responsibilities

• Own the marketing positioning and narrative for AI, Agentic and ADLC capabilities, define buyer personas and the buying journey, and research competitors and market trends
• Build and manage a content strategy and produce thought-leadership articles, case studies, white papers, website content, LinkedIn and email content, and webinar materials, working with technical SMEs
• Plan and run integrated B2B campaigns, including a year-end campaign, across LinkedIn, email, paid media, webinars, landing pages and sales enablement
• Define and track funnel metrics (MQLs, SQLs, meetings, pipeline influence) and set up a feedback loop with sales to focus on qualified leads

Required profile

• 8+ years of progressive B2B marketing experience in software, technology, IT services, digital engineering or technology consulting
• Proven experience marketing B2B services or solutions, with ownership of campaigns that drove qualified meetings or pipeline growth
• Strong content strategy and writing, and experience turning complex technical topics into business-focused messaging
• Experience with technical SMEs, product teams, engineers or solution architects; exposure to AI, GenAI, Agentic AI, data, cloud or digital transformation is strongly preferred
• Understanding of U.S. or international B2B markets; experience targeting enterprise buyers is highly preferred

Required skills

• Practical experience with LinkedIn, email marketing, paid media, webinars, landing pages and sales enablement
• Nice to have: account-based marketing, HubSpot or similar automation, LinkedIn Campaign Manager, CRM reporting, intent-data tools, and experience with external content, design, paid-media or web-development partners

What we offer

• Salary paid in USD
• Six-month career-advancing opportunities
• Premium medical insurance for employee and family
• English language and technical development courses
• Interest-free loans paid over 2.5 years
• Employment referral program
• Premium location in Maadi and social insurance