Brand Manager – FMCG Marketing

About the role

We are looking for an experienced Brand Manager to lead the development and execution of short‑ and long‑term marketing strategies for our portfolio in New Cairo. The role will work closely with research, production, sales and finance teams to keep the brand relevant and profitable.

Key responsibilities

• Develop and implement marketing plans that align with the brand’s promise and consumer insights.
• Analyse brand KPIs, performance data and market research to identify opportunities and corrective actions.
• Manage relationships with external vendors and oversee trade activities, including regular trade visits.
• Participate in setting marketing budgets, sales forecasts and financial targets for the brand.
• Monitor brand mix, pricing, profitability and recommend cost‑saving or distribution efficiency initiatives.
• Conduct competitor analysis and adjust brand tactics accordingly.
• Review point‑of‑purchase trade plans for consistency with the overall marketing strategy.

Required profile

• College degree, preferably in management; MBA is a plus.
• Minimum 5 years of experience in FMCG or multinational environments.
• Strong understanding of brand positioning and proven execution track record.
• Based in Savola HQ District 5 Marakez, New Cairo, with flexibility for domestic and international travel.

Required skills

• Advanced proficiency in Microsoft Excel.
• Strong skills in Microsoft PowerPoint.
• Competent use of Microsoft Word.