Business Development Manager – North West Africa (Bang & Olufsen)

About the role

ASBIS is seeking an experienced Business Development Manager to expand the Bang & Olufsen brand across North‑West Africa. The role blends business development, channel management, partner development, and project sales, focusing on luxury residential and smart‑home ecosystems.

Key responsibilities

• Identify, develop and manage new and existing business opportunities throughout the region.
• Build relationships with developers, interior designers, architects and smart‑home integrators to secure specifications of Bang & Olufsen solutions in high‑end projects.
• Collaborate with third‑party solution providers such as Lutron and KNX to generate project‑based opportunities.
• Support mono‑brand and multi‑brand partners in driving sales performance and brand representation.
• Develop and execute client‑eling initiatives with stores to grow the customer base and increase repeat business.
• Utilise CRM tools to reactivate dormant customers and run targeted engagement campaigns.
• Recruit, onboard and monitor new channel partners, ensuring brand standards and exceptional customer experience.
• Take full ownership of sales growth and commercial performance across the assigned region.

Required profile

• Proven experience in business development, channel sales, retail development or project sales.
• Background in premium consumer electronics, luxury brands, smart‑home solutions or audio/video products.
• Strong network within architecture, interior design, real‑estate development or smart‑home ecosystems (advantageous).
• Experience working with distributors, retailers and channel partners.
• Commercial mindset with a track record of delivering sales growth.
• Excellent communication, negotiation and relationship‑management skills.
• Ability to work independently in a regional role and manage multiple stakeholders.
• Willingness to travel across North‑West Africa.

Required skills

• CRM tools

What we offer

• Opportunity to work for a financially strong, fast‑growing multinational company.
• Constant interaction with global professional teams.
• International career opportunities.
• Continuous professional development: training, certification programs, events and team‑building activities.
• Attractive remuneration package and special pricing on company products.