Consumer Business Development Manager – Egypt

About the role

The Consumer Business Development Manager will lead the launch and growth of consumer‑focused product lines in Egypt. Reporting to senior leadership, you will shape market entry strategy, build channel partnerships and drive revenue targets across multiple sales channels.

Key responsibilities

• Assess the Egyptian consumer market – segment analysis, price points, buyer types and regional differences.
• Define the optimal channel mix (dealers, modern trade, e‑commerce, direct‑to‑consumer) and create a phased investment plan.
• Set product priorities, pricing structures, margins and incentive/rebate frameworks per channel.
• Build the business plan with sell‑out targets, channel coverage goals, brand and promotion needs, and required team structure.
• Recruit, onboard and develop channel partners; negotiate listings with retail and MDC chains.
• Deliver sell‑out and market‑share targets, conduct field visits and performance reviews.
• Develop channel capabilities through sales training, product knowledge and installation quality standards.
• Launch products, run promotional campaigns and ensure in‑store and online visibility.
• Coordinate with after‑sales to guarantee consumer‑grade service levels.
• Collect and report market intelligence on pricing, competitor moves and consumer trends.
• Scale the consumer team as the business grows.

Required profile

• 7+ years of experience in consumer durables, consumer electronics or residential HVAC sales in Egypt.
• Proven success in at least two of: dealer networks, modern trade (retail chains), e‑commerce.
• Experience building or significantly expanding a consumer channel.
• Strong commercial planning skills – business cases, channel P&L, pricing and rebate design.
• Deep knowledge of the Egyptian retail landscape and key accounts; experience with competitor brands is a plus.
• Entrepreneurial mindset, comfortable with ambiguity and able to work independently before a team is established.

Required skills