Content & Social Media Lead (Arabic/English)

About the role

Safra, an AI‑first travel platform, is looking for a Content & Social Media Lead who will own all written communication in Arabic and English. You will set the brand voice, create and schedule content across multiple channels, and ensure SEO performance.

Key responsibilities

• Define brand voice, content pillars and quarterly goals.
• Plan monthly editorial calendars around travel seasons, GCC holidays and product launches.
• Write, schedule and publish posts on Instagram, TikTok, X and LinkedIn.
• Produce website copy, destination guides and travel‑tips blog articles.
• Research Arabic and English keywords, optimise pages and monitor results in Search Console and Google Analytics.
• Review designs for spelling, RTL layout, brand consistency and factual accuracy before publishing.

Required profile

• 3–5 years of experience in content creation, copywriting or social media, preferably in travel or consumer apps.
• Native Arabic speaker with fluent English, writing directly in Arabic rather than translating.
• Portfolio of published social, web and blog work.
• Experience managing a multi‑platform content calendar.

Required skills

• Google Search Console
• Google Analytics
• SEO keyword research and optimisation
• Social media scheduling tools