Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to manage and optimise our paid media efforts across Meta (Facebook & Instagram) and Google platforms. The role will focus on generating qualified leads, increasing website and app traffic, and driving conversions in line with business objectives.

Key responsibilities

• Manage and optimise Meta (Facebook & Instagram) and Google Ads campaigns.
• Plan and execute lead generation campaigns to drive qualified customer inquiries.
• Support social media marketing activities across various platforms.
• Promote the company website and mobile applications to increase traffic, engagement and conversions.
• Develop and implement content marketing strategies aligned with business goals.
• Monitor, analyse and optimise campaign performance to maximise ROI.
• Prepare regular performance reports and provide actionable insights and recommendations.
• Conduct market research and competitor analysis to identify new growth opportunities.
• Collaborate with design, content and sales teams to ensure successful campaign execution.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field (preferred).
• At least 3 years of experience in digital marketing, with a strong focus on performance marketing and lead generation.
• Proven media‑buying experience.

Required skills

• Meta Ads Manager
• Google Ads
• Media Buying
• Analytics tools (e.g., Google Analytics)