Digital Marketing Specialist

About the role

The Digital Marketing Specialist will support the development and execution of Mitsubishi Motors Egypt’s digital strategy across paid media, social platforms, search, email and other digital channels. You will work closely with sales, CRM and agency partners to generate high‑quality leads for vehicle launches and promotional offers.

Key responsibilities

• Plan, execute and optimise performance marketing campaigns on Meta Ads and Google Ads.
• Develop lead‑generation initiatives for new vehicle launches, test‑drive bookings and showroom visits.
• Collaborate with sales and CRM teams to assess lead quality, improve follow‑up and track funnel performance.
• Manage digital agencies, media plans, content calendars and community moderation to ensure consistent brand messaging.
• Coordinate website, mobile app and landing‑page updates with local and regional teams.
• Monitor budgets and report KPIs such as cost per lead, conversion rates, lead quality and ROI.
• Use web analytics, conversion tracking and A/B testing to enhance campaign performance and the customer journey.
• Oversee SEO, SEM and email marketing activities to boost visibility and engagement.

Required profile

• 2–5 years of digital marketing experience with a focus on paid media and lead generation.
• Hands‑on experience managing agency relationships and vendor contracts.
• Strong written and spoken English with excellent communication skills.
• Proven ability to organise, prioritize tasks and deliver results with attention to detail.
• Experience in automotive marketing or industries with a considered purchase journey is a plus.
• Familiarity with CRM systems and tracking leads from enquiry to sale is an advantage.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• SEO
• SEM
• Email Marketing
• A/B testing
• Conversion tracking
• Landing‑page optimisation
• Microsoft Excel
• PowerPoint
• Word