Digital Marketing Specialist – Maadi, Cairo

About the role

Riyada is looking for a proactive Digital Marketing Specialist to join its team in Maadi, Cairo. You will be responsible for planning, executing, and optimizing marketing campaigns across both digital and offline channels, ensuring brand consistency and supporting lead‑generation efforts.

Key responsibilities

• Develop and launch integrated marketing campaigns across digital and offline media.
• Create, schedule, and manage engaging content for all social media platforms.
• Collaborate with designers and cross‑functional teams to produce marketing collateral.
• Monitor campaign performance, analyse results, and prepare regular performance reports.
• Conduct market research to identify customer needs, competitor activities, and emerging trends.
• Assist in planning and executing marketing events and promotional activities.
• Manage relationships with external agencies and suppliers as required.
• Support lead‑generation initiatives and contribute to sales target achievement.

Required profile

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2–5 years of professional experience in marketing.
• Strong command of written and spoken English.
• Excellent communication, organizational, and analytical skills.
• Ability to work both independently and as part of a team.

Required skills

• Social media management
• Content planning
• Paid advertising campaign execution