Google DSP & Programmatic Specialist – High‑Intent Acquisition

About the role

STARTRADER is seeking a Google DSP & Programmatic Specialist to lead high‑intent paid acquisition across Google Ads and programmatic demand‑side platforms. The role combines strategic planning with hands‑on execution to drive ROI in global fintech markets.

Key responsibilities

• Conduct market and competitive research to shape search and programmatic acquisition strategies.
• Define campaign budgets, KPIs, platform allocation and make scaling or kill decisions.
• Provide ad copy guidance and creative direction for search, display, YouTube and native programmatic ads.
• Oversee campaign setup, bid management, A/B testing and continuous optimisation.
• Ensure accurate tracking, attribution, GTM implementation and maintain analytics dashboards.
• Integrate AI‑driven optimisation tools and third‑party solutions to improve performance.
• Collaborate with CRM, development, creative and sales teams to keep the full‑funnel efficient.

Required profile

• Minimum 3 years of focused experience in Google Ads, DSPs or high‑intent paid acquisition.
• Proven ability to optimise ROI, CAC, FTD and conversion rates across full‑funnel campaigns.
• Strong analytical mindset with experience in tracking, attribution and data integrity.
• Hands‑on experience with Google Tag Manager and analytics dashboards.

Required skills

• Google Ads (Search, Display, YouTube)
• Programmatic DSP platforms
• Tracking and attribution implementation
• Google Tag Manager (GTM)
• Analytics dashboards
• AI‑driven optimisation tools
• A/B testing and funnel optimisation