Lead Generation Specialist

About the role

Upscend is seeking a full‑time remote Lead Generation Specialist to drive the acquisition of new business opportunities for its learning‑management platform. You will research target markets, qualify prospects and feed high‑quality leads to the sales and marketing teams.

Key responsibilities

• Conduct online research and use database tools to identify potential B2B SaaS, EdTech and training‑solution prospects.
• Build and maintain accurate lead lists, tracking interactions in a CRM or similar lead‑tracking system.
• Execute outbound outreach via email and social channels, follow up with prospects, and nurture leads through the funnel.
• Collaborate with sales and marketing to refine messaging, hand off qualified leads and support campaign initiatives.
• Report on lead‑generation metrics and continuously improve processes.

Required profile

• Proven ability to identify and qualify new leads, with strong market‑research capabilities.
• Excellent written and verbal communication skills for outreach and follow‑up.
• Sales‑oriented mindset and experience supporting sales processes.
• Comfortable working remotely with strong time‑management and problem‑solving abilities.
• Associate or bachelor’s degree in Business, Marketing, Communications or related field, or equivalent experience.

Required skills

• Experience with CRM systems.
• Familiarity with lead‑tracking tools.
• Proficiency using database tools for research.